Taobao's B2C mode

Taobao also have B2C mode, which is called Tmall. Unlike traditional sales companies, B2C companies satisfy the shopping needs of different customers through the use of a trading platform for information, capital and logistics. Online shopping has changed the spending habits of consumers. By building their supply chain networks ration- ally, Taobao have introduced different customised service mode. A supply chain network comprises different supply chain resources and the level of supply chain resources integration determines its operation efficiency.

Figure 2.1

Taobao website adopts the system of simple sum of evaluation points to calculate credit index， and there are three levels of evaluations: “high”、“ middle” and “ low” . Each level corresponds to one point,“ high” for one positive point, “ middle ” for zero point, low for one negative point. However, the evaluation must be given in 15 days, or else, the system will acquiesce to “high opinion”. The sum of these points is what we call credit index. The degree of credit is determined by credit index. The personal credit evaluation model is showed in the Figure 2.1