Taobao's C2C mode

However, Taobao online shopping is in a virtual environment. If carelessly you may fall into the trap. According to China Internet Network Information Center, nearly half of online shoppers have the unpleasant experience. It becomes a major consumer complaint that "seller shipped the goods that they are fakes, poor quality and impairment ", "bad faith seller, didn’t make the deal or breached the contract without an excuse after making the deal". Meanwhile, more than 70% businesses also have unpleasant experiences, some of which connecting with the buyer's bad faith acts, such as "buyers not for the purpose of shopping, malicious bid or transaction," "buyers to give retaliatory negative feedback, or other malicious evaluation", etc. If the credit problem of online shopping can not be solved properly, it will be the biggest obstacle to restrain the C2C.

As to the Internet c2c transactions, Taobao has been the C2C e-commerce industry’s leader in all these years. In the first quarter of 2009, Taobao's sales accounted for 79% in the gross of the domestic entire c2c market.